Trouble is, it's a long event, a long way away (from anywhere that is not San Francisco) and not a cheap ticket... so how can you justify sending them?
You could use this "ROI of Dreamforce" calculator and it'll probably tell you your staff will be 28.3% more productive, or profitable, or something.. but if you want to really know why you should let your employees attend Dreamforce, here are a few hints..
Your staff will high-five strangers mid presentation, and they will come back to work and they will high-five you.
You want your staff looking like bad-ass professionals? Of course you do!
Desynit, we do things like smiling, fist-bumps and sometimes Shaun does a handstand walk across the office. This is all because we get to share in the awesome experience that is Dreamforce, and every time we tell people about it, they say "Wow, where you work must be really cool"
And I just say "Hell yeah".
Be that boss.
Do not delay, get booked in and en route to Dreamforce today!